My Site
Hey There!
I'm a data wizard and sales mastermind splitting my time between Sydney and London. Fuelled by a drive to shake things up, I've transformed from a tech consultant into a tech entrepreneur on a mission to break down barriers and uplift others. With a background in enterprise software sales and data analysis, I craft top-tier global sales plans and expertly steer through complex industries to create powerful go-to-market strategies for start-ups and established organizations.
Fiona Wainscott
About Me
With almost 15 years of experience in SMB, mid-market, and enterprise SaaS sales and consultancy, I bring a wealth of knowledge and expertise to the table. I have launched brands and products in new markets, explored different industry verticals, and ventured into untapped territories. My actionable insights and realistic strategies, utilizing analytics and AI technology, have helped me craft tailored marketing and sales campaigns. I am skilled in predicting revenue management and implementing successful go-to-market strategies supported by CRM reporting and dashboard creation.
Projects
Below, you'll find a collection of my work as a data analyst, business analyst and data scientist.
Each project showcases my skills and expertise through real-world examples. I specialize in solving complex problems, working with fragmented data-sets, and utilizing different technologies to meet client expectations. For your convenience, I've included links to code repositories where applicable.
My work aims to reflect a deep understanding of business strategies and analytics, offering valuable insights for optimizing revenue performance and enhancing operational efficiency.
Revenue Management Optimization
A global movie rental company with a once extensive network of physical stores, faced fierce competition from streaming services and pivoted to an online movie rental model in 2020. This presentation outlines the company’s 2020 strategy for optimizing revenue and successfully transitioning to a profitable digital distribution model.
National Staffing Allocation - USA Medical Agency
A leading US medical staffing company, specializing in providing temporary front-line staff to hospitals and clinics, faces a significant challenge each year, particularly during the influenza season. As vulnerable patients require hospitalization due to severe complications, the demand for additional staff surges. The staffing agency, with its finite pool of nurses, physician assistants, and doctors, struggles to meet these increased needs without the budget to expand their workforce.
Case Study - Python and Tableau
Visual Storytelling
An online grocery marketplace are keen to better understand their diverse customer base and associated purchasing behaviors to refine their marketing strategies, and are exploring targeted marketing to optimize product sales. The analysis addresses key questions such as identifying peak order days and times, analyzing spending patterns, simplifying price range groupings, and pinpointing popular product categories. Additionally, the study explored customer loyalty, regional differences, and demographic factors like age, income, and family status to tailor marketing efforts and enhance customer engagement effectively.
Services
My Offerings
Discover the array of services on offer, as a dedicated Sales and Strategy Analyst, I provide tailored solutions to boost sales team efficiency and enrich operational processes.
Data Analysis
Interactive Reports
Visualization
Insightful Solutions
Sales Strategy
Optimization Techniques
Operations Improvement
Enhancement Programs